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商品編號： 9-706-518 出版日期： 2006/06/29 作者姓名： Ghemawat, Pankaj;Marciano, Sonia 商品類別： Other 商品規格： 19p 再版日期： 2007/02/05 地域： Africa 產業： Mining;Industrial diamonds 個案年度： 1998 - 2000
商品敘述：
At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De Beers'' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers'' sustainability depends on the ability of its leaders to shift the paradigm of both the firm and its context and embrace a distinctly different strategy.
涵蓋領域：
Strategy formulation;Game theory;Value creation
相關資料：
Case Teaching Note, (5-711-477), 18p, by Pankaj Ghemawat, Steven A. Altman
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